Google Sheets

Google Sheets expert for automation and live reporting

Apps Script that runs on a schedule, dashboards that refresh themselves, and integrations that do not break silently — built in your own Google account.

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What we build in Google Sheets

The work that justifies bringing in an expert

Live dashboards

  • Pivot tables and charts wired to a single source tab
  • QUERY-driven views so filters do not duplicate data
  • Slicers and control cells for self-serve filtering
  • Conditional formatting rules that scale to new rows
From $500

Apps Script automation

  • Time-driven triggers for nightly and weekly refreshes
  • Automated email and Slack reports
  • Custom menus and sidebars for non-technical users
  • Form submissions routed, validated and archived
From $750

Data connections

  • REST APIs through UrlFetchApp with retry handling
  • IMPORTRANGE architecture across multiple files
  • BigQuery connected sheets for datasets past the row limit
  • Google Ads, GA4 and Search Console imports
From $750

Structure and repair

  • Splitting one overloaded sheet into input, calc and output
  • Replacing array-formula sprawl with QUERY or FILTER
  • Protected ranges and edit permissions per team
  • Version and change-history hygiene
From $200

Why Sheets, and where it stops

An honest read on the platform before you commit to it

Collaboration is the real feature

The reason a team ends up on Sheets is rarely the formula language. It is that five people can be in the file at once, the version history is automatic, and there is no "final_v3_REALLY_final.xlsx". Any design we produce leans on that: one canonical file, protected ranges for the calculation layer, and named views instead of personal copies.

The functions Excel does not have

QUERY is the one that changes how you build. Being able to write =QUERY(Data!A:H, "select B, sum(F) where D = 'EU' group by B order by sum(F) desc", 1) replaces a pivot table that someone has to remember to refresh. Combined with IMPORTRANGE it lets you keep raw data in one file and give each team a view of it without ever copying rows.

Scheduled work belongs in Apps Script

A macro on a laptop runs when the laptop is open. An Apps Script time-driven trigger runs in Google's infrastructure on a schedule you set, can email or post the result, and logs its failures where you can see them. Anything recurring — a Monday report, a nightly import, a reminder when a cell crosses a threshold — should live there.

The limits, stated plainly

Ten million cells per spreadsheet is a hard ceiling. Well before that, formulas across roughly 100,000 rows start making the file feel slow, IMPORTRANGE chains become fragile, and Apps Script's six-minute execution limit forces you to batch. If your problem is heading that way, the answer is BigQuery underneath Sheets — not more Sheets. We will tell you when you are approaching that line.

How the engagement runs

Same process as every other service we run

1. Share the sheet

Give us view access, or send an anonymised copy. Tell us what should happen automatically that currently happens manually.

2. Fixed quote in 15 minutes

Total price and delivery time up front. If a built-in feature already does what you want, we point you at it instead of quoting for it.

3. Built in your account

The script lives in your Google account and belongs to you. No add-on subscription, no dependency on us to keep running.

4. Documented and revised

Every script ships with a summary of what it does, when it runs and what to change. Revisions included; full refund if it does not do what the quote said.

Related work

Templates, services and reading

Google Sheets FAQ

What clients ask before starting a Sheets project

What can a Google Sheets expert do that Excel cannot?

Three things matter in practice: real-time collaboration without file copies, <code>IMPORTRANGE</code> and <code>IMPORTHTML</code> for pulling live data between sheets and from the web, and Apps Script triggers that run on a schedule in Google's cloud rather than on someone's laptop. A nightly refresh that emails a report keeps running when everyone is on holiday.

Where does Google Sheets stop being the right tool?

At roughly 100,000 populated rows with formulas across them, recalculation becomes noticeable, and the 10 million cell ceiling is a hard stop. Heavy financial modelling is also slower than in Excel because there is no equivalent of multi-threaded calculation. When we hit those limits we say so and propose BigQuery underneath Sheets, or Excel, rather than fighting the tool.

Can you connect Sheets to our other systems?

Yes. Apps Script can call any REST API with <code>UrlFetchApp</code>, which covers most SaaS tools, and there are native connectors for BigQuery, Google Analytics and Google Ads. We build the auth handling and the retry logic, because an integration that silently fails once a month is worse than no integration.

Do you write Apps Script or use no-code add-ons?

Whichever survives longer. An add-on is fine for a one-off import; it becomes a liability when your process depends on a third party's pricing and uptime. Anything that runs on a schedule and matters to the business we write as Apps Script, in your own Google account, with the source visible to you.